When Alden Woodrow and his team at Ike, an autonomous trucking technology company, first made the rounds of investors in Silicon Valley, they pitched a decidedly low-key approach to getting their software to market.
“We very explicitly said, ‘If you want us to launch a product in the next 18 months, you should not invest because that will not be possible,’” said Woodrow, Ike’s co-founder CEO.
That kind of truth telling probably lost them some investors, Woodrow said.
Others were sold. In 2019, a...
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