Designing for freight tech: Q&A with Uber Freight’s new head of design

Design as a profession is a relatively new animal for the freight industry, which has focused on assets and operations, less so on how a given TMS might look, function and respond to a range of users.

Part of the professional challenge has been geographical, Andrew Berberick, co-founder of Baton, a freight-tech company based in San Francisco, speculated to FreightWaves.

The best freight talent is in places like Chicago, Atlanta and Chattanooga, Tennessee, said Berberick, whose website features...

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