Freight brokers play an important role in the transportation ecosystem – bridging the gap between empty trucks and shippers with product to move. As integral as the job is, it can also be frustrating as they prospect using tools that have been largely the same for years. The tools force them to send hundreds of emails and make dozens of calls each day, usually to prospects who have little to no interest in what they are offering. Most of those reach-outs never lead anywhere, and the ones that...
https://www.freightwaves.com/news/turn-questionable-suspects-into-actual-prospects