Recruit and retain with Brand Outcomes — Taking the Hire Road

Chad Hendricks, president of Brand Outcomes Inc., joined DriverReach founder and CEO Jeremy Reymer on this week’s episode of Taking the Hire Road to discuss the challenges of living up to your fleet’s mission statement, and far-out solutions for finding driver talent.

The first thing that Hendricks assesses with each company is whether it’s living up to its values, vision and mission statement. He said, “Is it true, or is it just something that was made up at some point to put on the wall? I...

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