This week, NACFE’s Mike Roeth talks about what’s different in the newest Run on Less demonstration, and we learn, after some digging, how Kenworth adopted the tagline “World’s Best Trucks.”
Electric AvenueMike Roeth has made a name for himself as executive director of the North American Council for Freight Efficiency (NACFE). Sure, NACFE is known for its Confidence Reports on efficiency technologies. But every two years, just about everybody pays attention when Roeth’s nonprofit organizes and...
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