When I first launched FreightWaves, I would get asked if I could build a media and data business solely dedicated to supply chain and logistics. To many this seemed like a boring and niche topic that few would ever care about. I would point out that logistics is 12% of global GDP, and 40% of the global economy is tied to logistics-dependent industries, with billions of jobs relying upon a functioning supply chain.
Supply chains are under constant stress. A winter storm, hurricane, labor strike...
https://www.freightwaves.com/news/its-time-to-embrace-chaos-in-the-supply-chain