Freight brokerages, including many labelled as digital marketplaces, find that while capacity is tight, matching shipments to carriers is often executed by human labor.
The employees making these choices, usually carrier representatives, find themselves dialing carriers they have worked with in the past, or interacting with new, unvetted and often risky carriers in order to meet the increasing demand from their company’s shippers.
This situation often occurs because while a broker’s job...