Algorithms are great but people dictate success for big-and-bulky delivery

When the Amazon driver leaves a package on a doorstep, it’s a successful last-mile delivery. But when the item is a sectional sofa, there is an added complexity that no Amazon algorithms have yet perfected.

For last-mile delivery of big-and-bulky items, technology is great, but the final mile remains a people-centric operation.

“We’re successful because we are at the intersection of people and technology,” Brenda Stoner, CEO and founder of last-mile delivery firm PICKUP, said. “We depend on the...

https://www.freightwaves.com/news/algorithms-are-great-but-people-dictate-success-for-big-and-bulky-delivery

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