Automating for the sake of automating accomplishes little in the way of supply chain optimization.
“People have become obsessed with these automation messages about digital brokerages,” Loadsmart co-founder and co-CEO Felipe Capella told FreightWaves. “Often when you automate the internal inefficiencies of a brokerage, there is no added value to the shippers or carriers. [Shippers and carriers] don’t care about your inefficiencies. We need to start talking about the value proposition [of digital...
https://www.freightwaves.com/news/loadsmart-challenges-brokers-to-offer-more-than-automation