Put on your ponchos: The new wave of e-commerce has arrived

The new wave of e-commerce is here: influencer marketing, live shopping and conversational commerce are taking over

Over the past few decades, e-commerce has grown from a puddle to a lake to a sprawling ocean. In 2000, the U.S. transacted about $27.5 billion in e-commerce sales. By 2010 that number had grown sixfold to nearly $170 billion, and last year, U.S. e-commerce sales totaled about $763 billion, nearly $200 billion more than 2019.

But for all the shifting and repositioning of commerce from the physical world to the digital, there have also been churning waters within the ocean of e-commerce. As...

https://www.freightwaves.com/news/put-on-your-ponchos-the-new-wave-of-e-commerce-has-arrived

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