The Christmas 2021 story is still to be written, but the book is sure to include a chapter on what will be a historic digital shopping season.
According to data from Salesforce, digital commerce revenue is already up 18% year-over-year in the U.S. through the first 10 months and more Americans – 74% – plan to buy holiday gifts this year compared to just 69% in 2020. Salesforce also found that some 56% plan to purchase online and 78% fear shipping delays.
“With inflation and supply chain issues...
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