Lessons on reaching trucking’s next generation — Taking the Hire Road

Capt. John

On this week’s episode of Taking the Hire Road, guest host Leah Shaver, president and CEO of the National Transportation Institute, is joined by Anthony Book, VP of sales and marketing at Long Haul Trucking

While serving as the director of sales and marketing might imply a customer-facing role, Book devotes much of his attention to leading driver recruitment and retention programs at his company. 

At Long Haul Trucking, “we always say that we have two sets of clients: We have our drivers and...


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