There will be a big Saia logo traveling at a high rate of speed before thousands soon, but it won’t be delivering any freight.
The less-than-truckload carrier has signed on to be the primary sponsor of seven NASCAR Cup races this season. The deal with Joe Gibbs Racing will place the Saia (NASDAQ: SAIA) logo as the most prominent signage on the car driven by Gibbs’ grandson, Ty Gibbs. Joe Gibbs is the legendary football coach who led the then-Washington Redskins (now Commanders) to three Super...