Brand Outcomes

Recruit and retain with Brand Outcomes — Taking the Hire Road

Chad Hendricks, president of Brand Outcomes Inc., joined DriverReach founder and CEO Jeremy Reymer on this week’s episode of Taking the Hire Road to discuss the challenges of living up to your fleet’s mission statement, and far-out solutions for finding driver talent.

The first thing that Hendricks assesses with each company is whether it’s living up to its values, vision and mission statement. He said, “Is it true, or is it just something that was made up at some point to put on the wall? I...

https://s29755.pcdn.co/news/recruit-and-retain-with-brand-outcomes-taking-the-hire-road

FreightWaves Carrier Summit: Getting real on driver recruitment, retention costs (with video)

FW Carrier Summit

Recruitment and retention are perennial challenges for carriers, but many companies aren’t using the right metrics to determine how much it actually costs to hire and retain drivers, much less align those costs with business operations and revenue goals.

“One of the potential problems we see with carriers is how they’re measuring success,” said Chad Hendricks, president of Brand Outcomes, a recruiting and retention firm.

Hendricks said companies will say retention is really important, and have...

https://www.freightwaves.com/news/freightwaves-carrier-summit-getting-real-on-driver-recruitment-retention-costs

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