Industry experience, an ability to market a product and a total addressable market are the main requirements for a successful FreightTech launch, John Larkin, senior partner at Venture 53, said Wednesday at FreightWaves’ F3: Future of Freight Festival.
Larkin said an early stage company’s ability to scale quickly is key to success, and that is usually only realistic if the potential market is large enough. He said it’s also preferable that a new company is working on a problem that no one else...
https://www.freightwaves.com/news/venture-53-partner-talks-winning-early-stage-strategies