Know your neighbor.
The advice is common sense for anyone looking to build a business.
But in the rough-and-tumble cyclical freight world, it is essential.
As individual drivers signed on for Department of Transportation trucking authorities during the pandemic, the vision of unending top-dollar-per-mile freight rates — a fixture of social media — blinded some truckers to reality.
As freight rates plummeted in the past year, those who jumped in with both feet — and maybe purchased a used truck at...
https://www.freightwaves.com/news/wanna-succeed-as-a-small-carrier-get-to-know-your-neighbor