As retailers faced the unprecedented challenges of 2020, some were able to quickly pivot from brick-and-mortar operations to e-commerce thanks to the use of technology that in some cases, store associates already used.
The ubiquitous smartphone proved to be a business-saving device for some, allowing their operations to quickly and accurately fulfill e-commerce and in-store pickup orders.
“It was really around scaling up in-store picking where suddenly order volumes doubled, tripled and basket...