Online shopping has finally eclipsed brick-and-mortar store browsing as the most popular holiday gift-buying option this year, according to recent research from project44. While this shift in consumer preferences has been happening for years, it still presents a unique set of challenges for shippers.
“For the first time, a majority (51%) of consumers plan to do most of their seasonal shopping online,” said Eric Fullerton, senior director of product marketing at project44. “Retailers must ensure...