Subscription boxes — wow them or they’ll bounce

Subscription boxes are down but not out

(Photo: FWTV)

On Monday, Grace Sharkey and I interviewed Paul Jarrett, co-founder and CEO of Bulu, a 3PL and fulfillment provider for subscription box services and other direct-to-consumer offerings. The company’s customers include Disney and GNC, and it has helped clients launch over 50 subscription boxes.

Virtually every consumer-facing company should make every attempt to offer a valued subscription box. Subscription boxes allow brands to engage with...

https://www.freightwaves.com/news/subscription-boxes-wow-them-or-theyll-bounce

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