Williams-Sonoma

Brands turn the page back to catalogs as powerful DTC marketing tool

Sears perfected the direct-to-consumer (DTC) model, long before DTC was widely known. Macy’s continued it with its legendary Christmas catalogs, as did many others, but the Sears catalog was the Gold Standard.

While the catalog fell out of favor over the past 15 years or so, it is making a comeback. According to eMarketer, DTC revenues grew about 24% in 2020, and the marketing push by brands is driving much of that.

DTC is the promotion and sale of products to consumers directly by the brands or...

https://www.freightwaves.com/news/brands-turn-the-page-back-to-catalogs-as-powerful-dtc-marketing-tool

Repaired MSC Ariane set to resume voyage to LA

The MSC Ariane, which diverted to Japan for repairs, is expected to resume sailing for the Port of Los Angeles on Wednesday. 

MSC Mediterranean Shipping Co. said the Ariane “had an engine issue due to bad quality of fuel” on April 2 while en route from Xiamen, China, to LA.

MSC did not say what repairs were done in Wakayama, Japan. 

The MSC Ariane now is expected to anchor in California’s San Pedro Bay on May 1. “The estimated berthing date will depend upon the congestion in the Los Angeles area,”...

https://www.freightwaves.com/news/repaired-msc-ariane-set-to-resume-voyage-to-la

MSC Ariane experiences unspecified ‘engine issue’ en route to LA

The MSC Ariane will not be arriving at the Port of Los Angeles on April 24 as scheduled. 

The container ship “had to stop at sea due to an engine issue” last Friday while en route from Xiamen, China, to LA, MSC Mediterranean Shipping Co. said in a customer advisory. “The vessel has been diverted to Wakayama, Japan, for repairs.”

MSC did not respond by publication time to an inquiry regarding the nature of the mechanical issue and the needed repairs. There was no indication that any cargo aboard...

https://s29755.pcdn.co/news/msc-ariane-experiences-unspecified-engine-issue-en-route-to-la

Maersk Essen nears LA more than 6 weeks after container loss

The Maersk Essen, which lost 750 containers in mid-January in the North Pacific, is now anchored in Southern California’s San Pedro Bay waiting to berth at APM Terminals Pier 400 at the Port of Los Angeles.

A Maersk spokesman said Monday the container ship, which has a capacity of 13,100 twenty-foot equivalent units (TEUs), is expected to berth Thursday or Friday. The Essen sailed from the Port of Lazaro Cardenas on Feb. 22. The vessel had been at the Mexican port since diverting from its route...

https://www.freightwaves.com/news/maersk-essen-nears-la-more-than-6-weeks-after-container-loss

260 containers lost, 65 damaged in Maersk Eindhoven at-sea mishap

A.P. Møller – Maersk has confirmed 260 containers were lost overboard and an additional 65 damaged on the deck of the Eindhoven on Wednesday.

“As previously reported, the Maersk Eindhoven experienced a loss of engine propulsion for three to four minutes while sailing 45 nautical miles off northern Japan in heavy seas,” a spokesman said Friday. “The loss of maneuverability resulted in severe rolling with 260 containers overboard and 65 containers damaged on deck. 

“Customers were advised...

https://www.freightwaves.com/news/260-containers-lost-65-damaged-in-maersk-eindhoven-at-sea-mishap

Another Maersk ship sailing for LA loses containers

A.P. Møller – Maersk has confirmed yet another midocean loss of containers.

A Maersk spokesman told American Shipper that while en route from Xiamen, China, to Los Angeles on Wednesday, the Maersk Eindhoven “experienced an engine stop in heavy seas near Japan during her crossing, resulting in the loss of a number of containers overboard.”

Maersk did not provide an approximate number of containers lost, only saying that “a detailed cargo assessment is ongoing.” 

The Eindhoven is deployed on...

https://s29755.pcdn.co/news/another-maersk-ship-sailing-for-la-loses-containers

Maersk Essen loses 750 containers, sails for Mexico

It’s happened again. Hundreds of containers carrying goods such as furniture, fitness equipment and electronics have fallen overboard from a California-bound ship.

This time it was the Maersk Essen en route from Xiamen, China, to the Port of Los Angeles last Saturday when, according to the ocean carrier, the container ship experienced a “rough sea encounter.”

The Danish-flagged Essen, with a capacity of 13,100 twenty-foot equivalent units (TEUs), sails on Maersk’s TP6 Asia-U.S. West Coast...

https://www.freightwaves.com/news/maersk-essen-loses-750-containers-still-sails-for-la

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