The American Trucking Associations’ newly launched “Nothing Without Trucking” campaign is an effective and thoughtful rebranding of ATA’s efforts to enhance the industry’s image, experts say.
The multiyear, nationwide initiative aims to educate policymakers about the important role trucking plays in Americans’ lives, according to a news release from the organization. The campaign launched at ATA’s Mid-Year Management Session in San Antonio with a promotional video and a new website for industry...