Visibility in supply chains is the buzz word but who owns the data remains a critical test and for some just knowing where your box is, can be useful, but collecting data that is
proprietary to your own company can offer major insights into the efficiency of supply
chains.
Carriers offer alerts and forwarders offer a greater understanding of entire supply chains,
but by having your own data set shippers can build a picture on how shipping lines and
forwarders are performing, which routes prove...
https://container-news.com/beacon-lights-up-shippers-supply-chains/