Trucking has long been an accessible industry, but this is a mixed blessing.
While a lower barrier to entry allows more people to have a shot at success, it also means companies must go above and beyond to gain and keep customers. The more trucks and drivers a company adds, the higher customer standards become.
Earning customer approval isn’t just accomplished with on-time delivery, however. Communication and the ability to problem solve are the bedrock of carrier-customer trust.
“Customer...