Heading into 2020, the U.S. fitness club industry was on a roll, with projections that it would reach $39 billion in the U.S., growing more than 2.6% over 2019. Then COVID-19 hit, shutting down the majority of the fitness industry. That included gyms but also fitness facilities in hotels and other businesses.
According to a TD Ameritrade survey published in July 2020, 59% of Americans said they didn’t plan on renewing their gym membership and 56% said they found more affordable ways to stay fit...
https://www.freightwaves.com/news/case-study-how-aviron-navigated-a-covid-induced-home-gym-boom
