This fireside chat recap is from Wednesday, the second day of FreightWaves’ Global Supply Chain Week.
FIRESIDE CHAT TOPIC: Supply Chain Volatility: Where does the American consumer fit into this?
DETAILS: FreightWaves’ Geoff Lochausen and Ben Richey, senior director of transportation and distribution at Black Rifle Coffee, discuss where the company sees the American consumer in this volatile market and what it’s doing to deliver an amazing experience that aligns with its mission.
KEY QUOTES FROM...
https://www.freightwaves.com/news/cost-conscious-consumers-drive-growth-for-black-rifle-coffee