Estimates for e-commerce return rates range from a low of about 8% to as much as 35%, depending on the source. Most experts have centered on estimates of 25% to 30% of all items purchased online being returned.
Some brands make it easier than others to process returns, but for customers, even those often rely on packing the item up, printing out a shipping label, and perhaps most worrisome, waiting sometimes days or even weeks for the brand to refund the purchase price.
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