Carriers should invest in technology to attract Gen Z workers, experts say

With the U.S. workforce slowly undergoing a change from baby boomers to a labor pool full of Generation Z workers, attracting and retaining candidates can be challenging for employers, especially trucking companies.

Truck driving is a hard profession and is often a job of last resort for many workers, but leveraging technology to attract younger employees is something almost any company can do, said Jamison Craig, head of growth-North America at Quincus, a Singapore-based software-as-a-service...

https://www.freightwaves.com/news/carriers-should-invest-in-technology-to-attract-gen-z-workers

EFS chat recap: Manufacturing and commercial building keeps flatbeds busy

This fireside chat recap is from FreightWaves’ Enterprise Fleet Summit on Wednesday.

FIRESIDE CHAT TOPIC: Flatbed demand is a leading economic indicator.

DETAILS: The flatbed market is heating up in 2021 and that’s good news for the entire economy. Russ Elliott explains how Melton Truck Lines adapted and thrived over the past 12 months and why everyone should be encouraged by how demand is shaping up for the next 12 months.

BIO: Elliott, who has more than 30 years of truck transportation...

https://s29755.pcdn.co/news/efs-chat-recap-manufacturing-and-commercial-building-keeps-flatbeds-busy

FreightWaves Carrier Summit: Strategies to attract younger drivers (with video)

A video still of a man on the left side of the screen and a woman on the right side of the screen.

If a trucking company wants to attract drivers in their 20s and 30s, the company can’t just say how it offers all the bells and whistles: great equipment, great pay and a lot of home time. It has to show a prospective driver what makes working for that company truly special and unique, according to Sadie Church, vice president of marketing for CDLIFE.

“The only thing you can do is identify what sets you apart from other companies, what makes you different, what makes you unique. And really show...

https://www.freightwaves.com/news/freightwaves-carrier-summit-strategies-to-attract-younger-drivers-with-video

Join Our Newsletter
Enter your email to receive a weekly round-up of shipping news.
icon