Navy Hits Pause on Six-Day Recruiter Work Week After Sailors Protest

Senior Chief Operations Specialist Jonathan Figliola receives his senior chief cover at Navy Recruiting Command headquarters during a frocking ceremony. on April 19, 2023. US Navy Photo

Chief of Naval Personnel Vice Adm. Rick Cheeseman has paused a Navy Recruiting Command order that would have had recruiters work six days a week.

Navy Recruiting Command ordered a six-day work week, starting July 8, in the latest effort to increase recruitment. The order was met with backlash from sailors, and...

https://news.usni.org/2023/06/30/navy-hits-pause-on-six-day-recruiter-work-week-after-sailors-protest

Navy Spent About $1.8 Million on Super Bowl Ads

Image from the Navy’s new ‘Never’ ad campaign.

The Navy spent approximately $1.8 million to air a commercial in 16 markets during Super Bowl Sunday.

The “Never” commercial featuring sailors talking about how they did not expect to have a career in the sea service is part of the “Forged By the Sea” ad campaign targeting the Gen-Z population that kicked off in October. Until the Super Bowl ad, the commercials were typically pushed on social media and streaming platforms.

“While most Navy advertising...

https://news.usni.org/2023/02/13/navy-spent-about-1-8-million-on-super-bowl-ads

Navy Used 16-Year-Old Law Made to Boost Army Recruiting to Raise Enlistment Age for Sailors

Recruits with the 64th Annual Recruit Cardinal Division stand at attention during a pass-in-review graduation ceremony inside Midway Ceremonial Drill Hall at Recruit Training Command, Nov. 4, 2022. US Navy Photo

The Navy will now allow men and women up to age 41 to enlist in the service, a new change in policy for which it has the Army to thank.

Under the change, made by Navy Recruiting Command this month, the new maximum age for Navy recruits is 41, as long as the person enlisting can report to...

https://news.usni.org/2022/11/09/navy-used-16-year-old-law-made-to-boost-army-recruiting-to-raise-enlistment-age-for-sailors

Navy Cancelling Early Separation; Offering Extensions for Retirement, Separation

Sailors standby for color detail on the flight deck of USS Harry S. Truman (CVN-75) as the ship pulls into Marseille, France for a scheduled port visit, June 18, 2022. US Navy Photo

The Navy is canceling early separation programs and encouraging delayed separation as it aims to retain more sailors, especially in sea billets.

The Navy announced the cancellation of enlisted early out programs, as well as waivers for new time-in-grade requirement, in NAVADMIN 142/22, released on June 22.

Under the...

https://news.usni.org/2022/06/30/navy-cancelling-early-separation-offering-extensions-for-retirement-separation

Navy Offering Up to $50K in Recruiting Bonuses

Sailors assigned to Navy Talent Acquisition Group Philadelphia participate in the Navywide E-7 advancement exam held at Navy Operational Support Center in New Castle, Del., on Jan. 19. US Navy Photo

The Navy is offering recruitment bonuses of up to $50,000 as a new incentive, the sea service announced Friday.

The bonuses are dependent on the program and the recruit’s eligibility, according to a Navy news release. The new incentives will apply to any sailor who has been classified or reclassified...

https://news.usni.org/2022/01/24/navy-offering-up-to-50k-in-recruiting-bonuses

Navy Announces Slew of Promotions, Including New Head of Submarine Force Pacific

Gen. John Hyten, commander of U.S. Strategic Command (USSTRATCOM), center, discusses submarine maintenance with Rear Adm. Jeffrey Jablon, commander of Submarine Group 10, left, and Capt. Paul Dinius, commanding officer of the Trident Refit Facility, at Naval Submarine Base Kings Bay, Ga. US Navy photo.

The Navy this week announced a series of promotions and new assignments for flag officers, including a new head of submarine forces in the Pacific.
The service on Thursday issued a list of 25 rear...

https://news.usni.org/2021/02/26/navy-announces-slew-of-promotions-including-new-head-of-submarine-force-pacific

COVID-19 Pandemic Pushing Navy to 100 Percent Virtual Recruiting

MILLINGTON, Tenn. (March 13, 2020) Lt. Rob Slye reviews available jobs in the Personalized Recruiting for Immediate and Delayed Enlistment (PRIDE) office. Navy photo

Naval operations might be slowed because of the Department of Defense’s work trying to stop the spread of COVID-19, but the service’s need for new sailors hasn’t abated.

Responding to COVID-19 social distancing guidelines, Navy recruiters moved their search for the future force entirely online.

“The Navy isn’t scaling back its...

https://news.usni.org/2020/04/06/covid-19-pandemic-pushing-navy-to-100-percent-virtual-recruiting

Navy Drops TV Ads: Trades Super Bowl Spots for Esports, YouTube

Information Systems Technician Alexavier Simmons aboard USS Gerald R. Ford (CVN-78), plays video games during the ship’s first underway in 2017. US Navy Photo

The Navy is punting on television advertising and won’t roll out a new ad campaign in time for the Super Bowl. Instead, the service will spend virtually all its advertising money in the digital realm.

In 2020, Navy officials told USNI News, the service plans to spend nearly $33 million – 97 percent of its advertising budget – on online...

https://news.usni.org/2019/12/18/navy-drops-tv-ads-trades-super-bowl-spots-for-esports-youtube

Short on Personnel, Army Recruiters Try Poaching Navy Officer Candidates on Reddit

THE PENTAGON — The Navy, Marine Corps and Air Force all hit their Fiscal Year 2018 recruiting targets, but the Army missed its goal by more than a regiment’s worth of troops – 6,528 active duty soldiers– according to a recently released Department of Defense report. With a shortfall looming, at least one Army recruiter took to the Navy-themed Reddit page, r/navy, in an apparent attempt to woo Navy personnel.

“Hey all, The Army’s holding monthly Officer Candidate School Boards in Salt Lake City,...

https://news.usni.org/2018/11/20/38458

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