Usually, people pay more attention to the products they buy than to the packaging they came in. That makes sense – after all, a company’s goal is to sell its product, not its packaging. But what if packaging is the product? Making packaging sexy might seem like a tall task, but one company is making it a reality.
An augmented reality, that is. Australian technology startup Immertia recently unveiled a demonstration of its holographic packaging, which uses augmented reality (AR) technology to...
https://www.freightwaves.com/news/augmented-reality-is-making-packaging-sexy
