Leveraging software to aid in the development of shipper relationships is something that everyone faces. How can we serve our customers and shippers on more of a relationship basis versus a transactional one?
Currently, an overwhelming majority of loads are transactional in nature. A carrier calls in for a load on a spot board, completes onboarding and disappears into the wind. More companies are realizing the opportunity cost of one-and-done carriers.
Shippers...
https://www.freightwaves.com/news/check-call-stop-collaborate-and-listen