TravelCenters of America (NASDAQ: TA) is pulling the franchise lever to grow its presence on the highway map.
Actively pursuing franchisees to take over existing truck stops is one of CEO Jon Pertchik’s approaches to growing the TA, Petro Stopping Centers and TA Express travel center brands. A new TA Express franchise opened Wednesday in Mount Vernon, Texas.
“The competitors have been eating our lunch in the last few years in terms of adding dots on the map,” Pertchik told FreightWaves in a March...
https://www.freightwaves.com/news/playing-catch-up-travelcenters-of-america-kickstarts-franchising