Analyzing the response to COVID-19 and the importance of contingency planning

Entering 2020, the possibility of a pandemic seemed unfathomable. If companies thought about such a crisis at all, it was a “what-if” scenario. But “what-if” quickly became “what now?”

There’s no shame in a company admitting it was blindsided by COVID-19; in fact, most probably found themselves unprepared. However, as the pandemic approaches the six-month mark, trucking companies and logistics providers should reflect on their response to the crisis and ask whether they could have acted sooner,...

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