In an interview with Travel Weekly, Paul Charles, chief executive of travel PR firm ‘The PC Agency’, said he felt confident the cruise sector would “bounce back very fast” next year, as it has historically been “one of the best at dealing with viruses and incidents on board”. However, the financial and reputational damage caused by COVID-19 may hamper this recovery.
The reputational damage caused by COVID-19 will have a long-term impact on how cruises are perceived by the public. Related stories...