The coronavirus has forever transformed many aspects of our lives, not least the way we shop, and if the experience of Swedish furniture giant Ikea is any measure, we are seeing a marked switch to ecommerce that is set to stay long after the pandemic has subsided.
According to Ikea chief digital officer (CDO) Barbara Martin Coppola, the company saw ecommerce surge during lockdowns around the world, but now that stores are re-opening, the switch back to bricks-and-mortar – or rather the giant...
https://www.ship-technology.com/tech/there-is-a-permanent-shift-towards-ecommerce-ikea-cdo/