Apple ship-from-store strategy ends total reliance on centralized distribution

Apple Inc.’s (NASDAQ:AAPL) unprecedented move to ship upcoming iPhone 12 orders from its stores may be a one-shot deal prompted by the unusual economic conditions of 2020. Or it may be the start of a sustainable trend for a company whose centralized distribution strategy is as old as Apple itself.

In any case, Apple’s immense influence could compel other businesses that may be on the ship-from-store pool deck to dive in. John Richardson,vice president of supply chain analytics for Transportation...

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