While COVID-19 brought doom for some retailers, it was a boon for others. Forced lockdowns drove consumers to buy less apparel and more home decor, gym equipment and, believe it or not, toys for kids.
By September, toy industry revenue surged 19%, a figure excluding peak holiday season, which usually accounts for 40% of the toy industry’s revenue. Parents seem to be assuaging the world’s uncertainty and school closures by filling their children’s daily lives with colorful and educational...
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