The Ministry of Common Sense: consultant Martin Lindstrom on the strategy that has helped transform Maersk and other top companies
Book review by James Brewer
“When people start working within organisations, something happens to them. They forget they’re human.” So argues Martin Lindstrom in his new book The Ministry of Common Sense which is boldly subtitled How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS.
The consumer and branding...