Yum! Brands Inc. (NYSE:YUM), the restaurant group that owns KFC, Taco Bell, Pizza Hut, Habit Burger Grill and WingStreet, announced it has acquired Tictuk, an Isreali omnichannel ordering and marketing platform that enables customers to order food on social media and messaging applications. The financial terms have not been disclosed.
The omnichannel app allows users to complete orders with direct brand interaction on social media and chat channels like WhatsApp, Facebook messenger, Slack, SMS,...
https://www.freightwaves.com/news/yum-brands-acquires-tictuk-for-social-media-ordering-platform