During FreightWaves’ Global Supply Chain Week, popular public speaker and businessman Gary “Vee” Vaynerchuk spoke with FreightWavesTV host Steve Ferreira on ways logistics companies can utilize social media in branding and marketing strategies. Vaynerchuk discussed organic reach — the number of unique users who have seen or interacted with your content through other users’ actions such as resharing or commenting. He explained that as platforms develop, some sites lose this type of reach.
“When...
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