Many third-party logistics providers (3PLs) will tell you freight takes serious hustle.
Balancing the unique needs of each customer can be challenging for brokers as their network of carriers, suppliers and partners grows. Chasing after a wide variety of transactional freight — although lucrative at times — may risk spreading your services too thin.
Excelling in only a handful of services is better than doing everything just so-so; simply meeting expectations won’t turn any heads, which means...
https://www.freightwaves.com/news/3pls-should-focus-on-their-specialties