While the subscription economy was thriving well before the pandemic, people stuck in their homes during the height of COVID-19 increased their spending on subscription box deliveries, accelerating this trend. Today, whether it’s a monthly delivery of clothing, a curated box of skin care or a handpicked collection of pet treats — the average American pays for two or more subscriptions.
Financial services firm UBS projects the subscription market to be worth $1.5 trillion by 2025, doubling the...