For Idaho’s largest and fastest-growing beverage distributor, the pandemic exacerbated its perennial supply chain issues: shortages of drivers, cans, pallets and ingredients. This suddenly caused a lack of control over inventory and freight management.
“Last year, we were really struggling with getting trucks and suppliers to ship in a timely manner, as well as find out where our trucks were,” said Brandon Elliott, supply chain specialist at Hayden Beverage. “That was a big thing — we didn’t...