Leveraging big data for greener shipping: BSM Germany uses behavioural science to reduce carbon emissions

Capt. John

Bernhard Schulte Shipmanagement (BSM) Germany has formed a strategic and innovative pilot partnership applying behaviour-based data science to reduce fuel consumption and carbon emissions of the vessels under its management. Together with London-based software startup Signol, BSM is exploring how giving personalised performance feedback to its Masters and Chief Engineers can positively impact their behaviour …

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