Like the rest of the economy, Halloween has moved online.
In 2020, at the height of the pandemic, 52% of parents opted to shop in-store for children’s costumes, Statista said. Another 49% shopped in-store for candy, Statista also found.
The online crowd is growing in 2021, though. Data from Influence Central found that 55% of parents plan to shop online for their children’s costumes this year while just 42% plan to look for costumes in stores.
A year removed from the uncertainty of the COVID-19...