Pros and cons of the cold email — Cyberly

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Marketers and entrepreneurs have probably been faced with the temptation of obtaining email and contact information for potential prospects, but what happens after you get that information?

On this episode of Cyberly, Blythe Brumleve breaks down how to make sure that outreach doesn’t damage your brand but still gets your name in front of someone who may be interested in working with you. She looks at the benefits and drawbacks of using that email list for cold outreach before establishing...

https://www.freightwaves.com/news/pros-and-cons-of-the-cold-email-cyberly

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