Much has been written about Elon Musk and Tesla’s rise to prominence, but few authors have explored that journey as extensively as Ed Niedermeyer.
Niedermeyer, author of “Ludicrous: The Unvarnished Story of Tesla Motors” and director of communications for the nonprofit Partners for Automated Vehicle Education, has spent years exploring the company’s history and the decisions it has made, and along the way he has made a few friends and many enemies. And that’s OK because Niedermeyer believes...
https://www.freightwaves.com/news/f3-keynote-flashy-cool-and-polarizing-inside-teslas-real-lessons