This fireside chat recap is from the FreightWaves Sales and Marketing Summit on Wednesday.
FIRESIDE CHAT TOPIC: Turning B2B into B2C by focusing on the needs of the individual
DETAILS: Sales professionals can adjust a marketing strategy for a variety of audiences and increase success by tailoring the message.
SPEAKERS: Sylvia Cintron, vice president of sales and marketing at Forward Air, and FreightWaves reporter Kaylee Nix.
BIOS: Cintron has more than 25 years of experience navigating the sales...
https://www.freightwaves.com/news/successful-b2b-marketing-starts-with-knowing-the-audience