On last week’s The Stockout show, I interviewed Fred Hart, partner and creative director of Interact, a branding agency in Boulder, Colorado.Fred works with a wide range of CPG companies on packaging and branding that stands out in crowded fields of products. The show can be seen here.
For those without the 26 minutes to spare, or who just prefer a written version, here is my paraphrased high-level advice on CPG packaging and branding from Interact:
Items should appear differentiated on shelves...