Walmart, Best Buy, Target, Macy’s, Kroger, The Home Depot, J. Crew, Albertsons, Bed Bath & Beyond, Madewell — besides being marquee U.S. brands, what do all of these companies have in common?
These retailers span sectors from technology to apparel to grocery to home goods, and more. But all of them use a marketplace model.
While millions of U.S. vendors have found success selling on marketplaces, the companies at the top are the ones running them. That begs the question: Should you sell through...
https://www.freightwaves.com/news/why-sell-through-a-marketplace-when-you-can-build-your-own