E-commerce burst onto the scene in the consumer space, but as the younger generations that grew up with Amazon have moved into business leadership positions, they have taken those same online expectations into the workplace.
Unfortunately, many online sites are still trying to figure out the business-to-business e-commerce experience.
According to a recent DigitalCommerce 360 survey of manufacturers, B2B e-commerce is falling woefully short of expectations. The survey found 58% of B2B...
https://www.freightwaves.com/news/amazon-business-wants-to-improve-b2b-e-commerce-journey